The Las Vegas Distinction! Inspirational Stories from Las Vegas!

Our premiere episode tells the inspiring story of Hae Un Lee and the birth of the Lee Discount Liquor chain!

Welcome to my new series, The Las Vegas Distinction. Showcasing innovative, inspirational and creative businesses in Las Vegas that have gone above and beyond to create the ultimate customer experience.

In the case of our first entry, Lee Discount Liquors, I first became aware of them from their humorous billboards and a special celebrity appearance by Diane Keaton. I wasn't aware she had her own wine label!

This Nevada institution was founded by Hae Un Lee who, when he first arrived in America, could only find menial work due to the fact that he did not speak the English language. You are about to hear an inspiring story of an immigrant who taught himself how to communicate and do business within the American free enterprise system.

If you're ever driving through Nevada, stop by Lee's Discount Liquors. And if you don't drink, they sell quite a few non alcohol drinks to keep you awake as you drive home, or to your Las Vegas resort.